The 3-Step SEO Process That Grew Organic Traffic 200%

First things initial, I'm aiming to promise you that this can be not another post concerning together with your target keyword in heading tags. 

In this article, I'll cowl the most ways I exploit to jot down this content, that helped AN eCommerce retail consumer grow their organic traffic +202% Y/Y. 

To create satisfying and comprehensive content Google is searching for, you've got to place in real effort. however, it is often difficult to understand wherever to begin.

This 3-step process includes:

• 1. Find Your “Gimme” Keywords
• 2. Free Content Analysis Tools
• 3. Source Authoritative Input

1. Find Your “Gimme” Keywords

In golf, a “gimme” could be a shot that alternative players agree will count mechanically — essentially, a near-guaranteed success. we will apply similar logic to keyword analysis by targeting keywords your organic competitors rank well for, however, you may write higher. 

Here is a way to produce a listing of “gimme” keywords to influence your new content:

1) Go to SEMrush’s Competitive Research Toolkit and then the Keyword Gap tool.

2) Plugin your root domain and click on Add competition — your high four organic competitors can autofill. select the primary result and click on "Compare".

3) To solely read keywords within the high ten results, choose Position > Competitors > high ten. you'll be able to additionally filter Volume to solely see keywords higher than or below a selected search volume. 

4) Scroll all the way down to All Keyword Details and choose “Missing” to ascertain the list of keywords you don’t rank for, however, your competition is ranking #1-10.

5) Document keywords by adding them to your Keyword Manager, or mercantilism to surpass or CSV.

Complete this analysis with many of your shut competitors till you've got a listing of keywords you are feeling assured in. This list may be a nice start line, however, there's an added crucial step in deciding a real “gimme” keyword — viewing the program results pages (SERPs) manually. 

Google’s algorithmic rule prioritizes connexion, thus you wish to create positive your site’s content and experience can add up for every keyword.

Starting together with your highest-priority keywords, do associate concealed Google search on desktop (Ctrl or ⌘ + Shift + n) and mobile. you'll be able to conjointly use Mobile Moxie’s impressive SERPerator tool to envision mobile results from your desktop.

Analyze the primary page of results by respondent a number of questions:

What Is the Keyword’s Intent?

Search intent is bucketed into four totally different types: informational, transactional, guidance, and business investigation. Before deciding to focus on a keyword, ensure your content matches what users are searching for. deciding intent within the SERPs is fairly straightforward:

• Informational: Users are looking for generic information about a topic.

  • “What is kombucha?”

• Transactional: Users are looking for categories or products.

  • “Kombucha kits”

• Navigational: Users are looking for a specific website.

  • “Kombucha Retailer"

• Commercial investigation: Users are in the research phase before purchasing.

  • “Kombucha reviews”

Sometimes, results may be mixed intent. for instance, research for simply “kombucha” shows informational articles, a product feed, and a neighborhood map pack. during this case, it's up to you to see if your content fits the intent. 

Which Publishers Are Ranking?

Take a glance at the publishers ranking on the primary page for your keyword. Would your web site slot in aboard these results? 

Say you're a food blogger inquisitive about writing about the “benefits of kombucha.” presently, the highest ten results showcase sites like Healthline, Medical News nowadays, and WebMD. Google is prioritizing authoritative health sites, not food blogs, to rank for this keyword.

Yet, seek for “ginger kombucha”, and you may notice a spread of food blogs dominating the SERPs. although this keyword is lower volume than “benefits of kombucha”, you may be rather more probably to rank.

What Does the On-Page Content Look Like?

Finally, click into the highest 3-5 search results to investigate every page. The key sign of a “gimme” keyword is once the highest results show uncomprehensible opportunities. you'll typically tell this simply by skimming: 

• Does the page lack a smart heading structure?
• 
  
• Is it troublesome to browse or flooded with ads and pop-ups?
• 
  
• Does the content appear too skinny (or unnecessarily long)?

This technique might involve a touch additional leg work on the front, however, you may avoid wasting myriad hours targeting orthogonal or high-difficulty keywords.

If you've got done your keyword analysis and also the search landscape appears conquerable, go forth and conquer it.

2. Free Content Analysis Tools

Once you have got your list of “gimme” keywords, the following step is to appear even nearer at the primary page of results to know what content is also smart to incorporate.

However, this manual method is often long. These four free tools can contour your analysis, therefore you'll be able to reinvest that point into writing nice content:

1. Thruuu 

2. Seobility’s Free TF-IDF Tool

3. Dandelion’s Entity Extraction tool

4. Google

Finally, once it involves competitive analysis, it's ne'er a nasty plan to iterate that you simply ought to never plagiarise. consider this analysis as inspiration, and use your brand’s expressive style and authority to create it distinctive.

And speaking of authority, method step #3 is next.

3. Source Authoritative Input

The term E-A-T (which stands for experience, Authority, and Trust) is mentioned a hundred thirty-five times within the Quality judge tips. uncalled-for to mention, it's necessary.

Google explains that prime E-A-T info is written by someone or organization with applicable experience. However, the quality of the experience depends on the page. Here could be a handy chart to assist you to visualize what proportion E-A-T matters for various sorts of pages:

Your company’s material specialists (SMEs). victimization the knowledge from your content analysis, produce AN SEO define and have your company’s SMEs fill it out. This provides the trustworthy content you wish, whereas still supplying you with management over however the content is written. SMEs may be anyone from the client service team to the company’s founder. If you're unsure, raise many totally different roles until you discover the proper match.

Reach dead set your audience. Sometimes, your own audience is the best authority on the subject. you'll be able to supply user-generated content from prompts on email or social media and use their ideas on your page.

Incorporate analysis from authoritative websites. it's absolutely acceptable to incorporate trustworthy analysis from different sites. outward links will facilitate users to decide additional a few topics and permit them to visualize your sources. confirm your links are helpful for readers and purpose to respected sources.

Another side of demonstrating E-A-T is by clearly showing authorship. Add your SME as AN author or reviewer on your page — this demonstrates to users and search engines that the content was approved by an authority on the subject.

For example, Joe’s bio page shows he's a dietician with a Master's degree in nutrition and life science. Clearly, he's qualified to hide this subject.

I hope these 3 steps help you level up your content creation, so you too can watch the organic traffic start flooding in. 

Thanks for reading this post.